MSP Event Guide

Conference · The Channel Company (CRN)

XChange UK 2027

UK channel conference bringing together senior decision-makers, vendors and industry experts.

In 135 days Mar 22–23, 2027 · The Belfry, Birmingham, UK

Official site ↗Add to calendar
3/10

Worth it? Our read

Hard to justify on published facts alone. One key input missing: ticket price not published.

How the score is built
InputPointsWhy
Cost0/4No published ticket price, so we can’t total it: 0 points.
Crowd0/370+ solution providers (organiser figure).
MSP focus3/3names Owners & CEOs, Sales & marketing leads in the audience; not run by a single vendor or led by an expo floor; lists business-of-MSP topics (service, growth, peers, leadership or sales).
Total cost estimate
Trip estimateFrom the US (New York area)From Europe (Frankfurt area)
Ticket todayNot publishedNot published
Flights (est.)$640€200
Hotel (est.)2 × $2202 × €180
Total (est.)$1,080 + ticket€560 + ticket *
Days away33

* Home used for the score (the event’s own market). Flights and hotel are estimates from the stated method, not quotes. Change the inputs in the planner →

Crowd size
60+ senior channel decision-makers (organiser figure)
Cost per 100 attendees
Needs a published ticket and attendance
Cost per exhibitor
No exhibitor count published
Mix
Mixed. An independent, association or media organiser; neither expo-led nor peer-led on what it publishes.
CE / CPE credits
None published by the organiser in our data
Owners vs staff
Both: owners and staff (Sales & marketing leads)

An opinion from the inputs above, not a review or a rating by attendees. How the score works.

Who should go

  • Sales & marketing leads
  • Vendor-neutral learning

Audience the organiser names: Owners & CEOs, Sales & marketing leads, Vendors & channel teams.

The Channel Company (CRN) is a media company, so expect several vendors rather than one product roadmap.

Editions

  1. XChange UK 2027
    Mar 22–23, 2027 · Birmingham, UK
  2. XChange UK 2026
    Mar 10–11, 2026 · Birmingham, UK · recap
    Residential conference for UK channel decision-makers (MSPs, VARs, vendors, distributors) organised by CRN UK.

Exhibiting at XChange UK

Which events should we sponsor? →

For sponsors & exhibitors

Crowd
70+ solution providers (source)
Sponsors
10+ sponsors (no year stated) (source)
Audience
Owners & CEOs, Sales & marketing leads, Vendors & channel teams
How vendors take part
Hosted format: sponsors run boardroom presentations, one-on-one meetings and keynotes with pre-qualified solution provider executives; sponsorship via an enquiry form. (source)
Packages
Prospectus on request from the organiser
Sponsor & exhibit page ↗

Only what the organiser publishes for sponsors and exhibitors, checked Nov 6, 2026. Prices in the organiser’s currency, as published. Book directly with the organiser; we don’t sell exhibit space. Size band: intimate.

Questions about XChange UK

How much does it cost to attend XChange UK 2027?
The organiser has not published a ticket price. Our estimate all in, with flights and 2 hotel nights: about $1,080 from the New York area and €560 from the Frankfurt area (travel and hotel only). These are estimates, not prices.
Who is XChange UK 2027 best for?
On the organiser’s published audience and topics: Owners & CEOs, Sales & marketing.
How big is XChange UK 2027?
70+ solution providers, as published by the organiser.
Is XChange UK 2027 vendor-heavy or peer-focused?
Mixed. An independent, association or media organiser; neither expo-led nor peer-led on what it publishes.
Is XChange UK 2027 worth it?
Our opinion, not a review: 3/10 (hard to justify on published facts alone). Cost 0/4, Crowd 0/3, MSP focus 3/3. One key input missing: ticket price not published. How the score is built
How we checked this. Event page header: 22-23 March 2027, The Belfry, Birmingham. Last checked Nov 6, 2026.
Sources: event.thechannelco.com/xchange-uk/ · thechannelco.com/xchange · event.thechannelco.com/xchange-uk/sponsors
Anything not shown was not published by the organiser. Spotted a change? Tell us. Run this event? Get your “Listed on” badge.

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