Method · opinions with stated inputs
How the “Worth it?” score works
Every event page has a “Worth it?” panel: an estimated all-in cost, what that cost buys in published crowd, how vendor-heavy the event is, and who it suits. It is our opinion, built the same way for every event from the inputs below. It is not a review, and nobody rated anything.
Of the 139 upcoming editions, 22 publish both a ticket price and an attendance figure, and 52 publish neither. The panel always says what was missing.
The score (out of 10)
| Input | Points | Rule |
|---|---|---|
| Cost | 0–4 | Estimated all-in cost (ticket today + flights + hotel) from the reference home in the event’s own market, in approximate US dollars: up to $300 → 4, $1,200 → 3, $2,000 → 2, $3,000 → 1, more → 0. No published ticket price → 0. |
| Crowd | 0–3 | Attendance the organiser publishes: 3,000+ → 3, 1,000+ → 2, 100+ → 1, fewer or not published → 0. |
| MSP focus | 0–3 | One point each: the organiser names an MSP role in the audience (owners, service managers, sales and marketing, security, technicians); it is not run by a single vendor and not expo-led; it lists a business-of-MSP topic (service delivery, M&A and growth, peer groups, leadership, sales and marketing). |
Verdict: 7 or more “strong on paper”, 5–6 “worth a look”, 4 or less “hard to justify on published facts alone”. With neither a ticket price nor attendance published we say “too little published to judge”.
Small, capped peer groups score low on crowd by design; they make up for it on focus, and the “best for” tags say who they suit. Vendor-run events lose the neutrality point but are tagged for that vendor’s partners, who often get the most out of them.
Total cost estimate
Two reference homes: the US (New York area) and Europe (Frankfurt area). US editions are scored from the US home, European editions from the European one, online and other editions from whichever is cheaper. Both totals are shown on every event page.
- Ticket: the organiser’s published price for the pass named, at today’s tier (early bird while it lasts), in the organiser’s own currency. Blank when the organiser has not published one.
- Flights: a round-trip economy estimate of US$150 + US$0.09 per km of great-circle distance between your region’s main airport area and the host city, rounded, then converted to your currency. Under 300 km we assume you drive or take the train and count 0.
- Hotel: nights × your nightly budget (in your chosen currency). Nights default to the number of event days (arrive the evening before, leave on the last day).
- Days away: event days, plus one travel day if you fly, two for trips over 6,000 km (for example Europe to the US West Coast).
- Totals convert tickets and estimates into your chosen currency at fixed approximate rates (1 EUR ≈ 1.08 USD, 1 GBP ≈ 1.27 USD, 1 AUD ≈ 0.65 USD, 1 CAD ≈ 0.72 USD). Converted amounts are marked ≈ and are not prices.
- These are planning estimates, not quotes. Change any input to match your own travel.
- Hotel defaults: $220 a night from the US home, €180 from the European home.
Cost per attendee and per exhibitor
Your estimated trip cost divided by the organiser’s published attendance (shown per 100 attendees) or by the published exhibitor count. It is a ratio for comparing events, not a claim about how many people you will meet. Shown only when the organiser publishes the figure.
Vendor-heavy or peer / education-heavy
- Vendor-run: Run by one vendor for its partners and customers: roadmaps, certifications and partner-programme news.
- Vendor-heavy (expo-led): An expo, or the organiser publishes at least one exhibitor for every 20 attendees: much of the value is on the show floor.
- Peer / education-heavy: A peer-group meeting, workshop or boot camp, or peer-group sessions are a listed topic, under an organiser that is not a single vendor.
- Mixed: An independent, association or media organiser; neither expo-led nor peer-led on what it publishes.
CE / CPE credits
We show credits only when the organiser publishes them. None of the editions in our data do yet.
“Best for” tags
- First-timers: In person, a conference, summit or expo, not run by a single vendor, with three or more topics listed: a broad agenda and several vendors in one trip.
- Owners & CEOs: The organiser names owners or CEOs in the audience.
- Growth stage (scaling, M&A): M&A and growth is a listed topic, or leadership is listed and owners are named in the audience.
- Service managers: The organiser names service managers in the audience, or service delivery is the lead topic.
- Technicians & engineers: The organiser names technicians in the audience, or lists technical / hands-on sessions.
- Sales & marketing: The organiser names sales and marketing in the audience, or sales and marketing is the lead topic.
- Security leads: The organiser names security leads in the audience, or cybersecurity is the lead topic.
- Tight budget: The published ticket today is free or about US$500 or less (approximate conversion for other currencies).
“Owners vs staff” repeats the audience the organiser names: owners and CEOs, and staff roles (service managers, technicians, sales and marketing, security).
What we never do
- No reviews, star ratings or testimonials, and no paid influence on the score.
- No estimate presented as a published number: organiser figures are labelled as such, and our estimates say “estimate” or “about”.
- Facts come only from the organiser’s own pages (how we check events).
Questions
- Is the Worth it? score a review?
- No. Nobody rated these events. It is our opinion, computed the same way for every event from the organiser’s published ticket, attendance, audience, topics and organiser type, plus a travel estimate we state on this page.
- Why does an event with no published price score low?
- Because you cannot budget it. A missing ticket price scores 0 for cost, and a missing attendance figure scores 0 for crowd. The panel always says which inputs were missing.
- Are the travel costs real prices?
- No. Flights and hotel are planning estimates from a fixed formula (below), not quotes. Change them in the Conference Planner.