Every fact has an organiser page behind it

MSP Event Guide lists 247 event editions in 105 series from 45 organisers: the last 12 months and the next 18. This page describes the written research rules every edition goes through, so you can judge how far to trust what you read. Last data run: Nov 6, 2026.

1. Finding events

We look for conferences, vendor partner and user conferences, summits, workshops, virtual summits, peer-group meetings, expos, awards and bootcamps for managed service providers and the IT channel, in the US and Europe. Event aggregators, ticketing listings run by third parties, Meetup, news articles and social posts are only leads: nothing from them is published until we have found the same fact on the organiser’s own page.

2. What counts as a source

• The organiser’s official pages: the event website, the vendor’s own event page, the official registration page, or an official press release from the organiser.
• Registration platforms run by the organiser for that event (for example its own Eventbrite, Cvent or Swapcard page).
• An official sponsor prospectus, for sponsor and exhibitor facts.

An edition is published only when its name and dates (at least the month and year) were confirmed on one of those pages. Each event page shows the date we checked it, what the official page confirmed, and links to every source we used.

3. What we record

Only what the organiser publishes: dates, city and venue, format, ticket tiers and the dates prices rise, early-bird, speaker, awards and hotel deadlines, published attendance and exhibitor counts, keynote speakers, sponsor and exhibitor lists, and who the event is for. Prices stay in the organiser’s currency and are never converted. The short description is ours, in plain words.

Unknown stays blank. If a price, venue, crowd size or deadline isn’t published, the page says so instead of filling the gap. Where no head count is published, a size band may be shown, always labelled “Estimate” with what it rests on (for example a published floor plan or venue size).

4. Checks before anything is published

Every research batch is merged by a script that validates each record against our written research spec: dates, kinds, formats, audiences, topics and source links must be well formed and inside the date window. Records that fail, or that could not be confirmed on an official page, are left out, with the reason kept in our research notes (50 so far). Recaps of past editions keep a fact only if it is still shown on an official page of that edition.

5. How often we re-check

• Twice a month (the 1st and the 15th): for every edition starting in the next six months, a script re-reads the organiser pages behind its ticket prices and deadlines and reports anything that changed. A person or research agent checks each change on the official page before the listing is updated. The script never edits a listing by itself.
• Next editions: for series whose next dates aren’t announced yet, we watch the organiser’s event and registration pages. A new edition is published only after its start date (and city, when given) is shown on the official page.
• Past editions stay up with the next expected month, marked as an estimate unless the organiser has announced it.

A check date means we looked at the official page that day; it does not mean the organiser changed it that day.

6. What we never publish

• A date, price, venue, attendance figure or speaker we didn’t see on an official page.
• Reviews, star ratings or testimonials. The “Worth it?” score is our opinion from stated inputs, and its method is published.
• An estimate presented as a published number: our estimates say “estimate” or “about”.
• Discount codes or ticket offers the organiser hasn’t published.
• Paid placement in the calendar. Partner boxes are labelled and never change which events are listed or how.
• Images of events, or personal contact details of organisers, speakers, exhibitors or anyone who writes to us.

7. We never contact organisers

Research is done from public pages only. We don’t email organisers, speakers, exhibitors or sponsors, fill in sponsor forms or request gated prospectuses. Web pages are read as evidence: nothing a page says can change these rules.

8. When we get something wrong

Organisers move dates and change prices, and we make mistakes. Read our corrections policy for how to tell us and what happens next. More about the site: About MSP Event Guide.