MSP Event Guide

Conference · GTIA (formerly CompTIA channel community)

ChannelCon 2027

The 2027 edition of GTIA's flagship ChannelCon for ITSPs, MSPs, vendors and distributors, announced for Orlando.

In 262 days Jul 27–29, 2027 · JW Marriott Orlando Grande Lakes, Orlando, FL

Official site ↗Add to calendar
5/10

Worth it? Our read

Worth a look. One key input missing: ticket price not published.

How the score is built
InputPointsWhy
Cost0/4No published ticket price, so we can’t total it: 0 points.
Crowd2/31,500+ MSPs, ITSPs and channel peers, 2026 figure.
MSP focus3/3names Owners & CEOs, Service managers, Sales & marketing leads, Security leads in the audience; not run by a single vendor or led by an expo floor; lists business-of-MSP topics (service, growth, peers, leadership or sales).
Total cost estimate
Trip estimateFrom the US (New York area)From Europe (Frankfurt area)
Ticket todayNot publishedNot published
Flights (est.)$290€770
Hotel (est.)3 × $2203 × €180
Total (est.)$950 + ticket *€1,310 + ticket
Days away45

* Home used for the score (the event’s own market). Flights and hotel are estimates from the stated method, not quotes. Change the inputs in the planner →

Crowd size
Not published
Cost per 100 attendees
Needs a published ticket and attendance
Cost per exhibitor
No exhibitor count published
Mix
Mixed. An independent, association or media organiser; neither expo-led nor peer-led on what it publishes.
CE / CPE credits
None published by the organiser in our data
Owners vs staff
Both: owners and staff (Service managers, Sales & marketing leads, Security leads)

An opinion from the inputs above, not a review or a rating by attendees. How the score works.

Who should go

  • Owners working on growth, a sale or peers
  • Security leads
  • Sales & marketing leads

Audience the organiser names: Owners & CEOs, Service managers, Sales & marketing leads, Security leads, Vendors & channel teams.

GTIA (formerly CompTIA channel community) is an association, so expect several vendors rather than one product roadmap.

Editions

  1. ChannelCon 2027
    Jul 27–29, 2027 · Orlando, FL
  2. ChannelCon 2026
    Aug 3–5, 2026 · San Diego, CA · 1,500+ MSPs, ITSPs, and channel peers (expected) · recap
    GTIA's flagship annual conference for IT service providers, MSPs, vendors and distributors, with tracks on AI, cybersecurity, ITSP success and community, plus a vendor fair. Formerly branded CompTIA ChannelCon.

Attendance is the organiser’s own figure for that edition; “expected” means a forecast published before it.

Exhibiting at ChannelCon

Which events should we sponsor? →

For sponsors & exhibitors

Crowd
1,500+ MSPs, ITSPs and channel peers, 2026 figure (source)
Audience
Owners & CEOs, Service managers, Sales & marketing leads, Security leads, Vendors & channel teams
How vendors take part
Exhibit space comes with GTIA vendor membership: Core, Select and Premier members receive complimentary booth space. (source)
Packages
$2,500 – $29,500 (4 published packages)
Sponsor & exhibit page ↗Prospectus ↗
PackagePriceIncludes
Gateway membership$2,500Vendor membership tier: 4 free ChannelCon passes, no booth; 2026 discount price $1,250 (source)
Core membership$9,900Vendor membership tier: 1 ChannelCon booth, 8 passes; 2026 discount price $4,950 (source)
Select membership$19,500Vendor membership tier: 1 ChannelCon booth, 10 passes, partner dinner and meeting room options, 1-day early booth selection; 2026 discount price $9,750 (source)
Premier membership$29,500Vendor membership tier: 2 ChannelCon booths, 12 passes, 2-day early booth selection, studio interview; 2026 discount price $14,750 (source)

Only what the organiser publishes for sponsors and exhibitors, checked Nov 6, 2026. Prices in the organiser’s currency, as published. Book directly with the organiser; we don’t sell exhibit space. Size band: large.

Questions about ChannelCon

How much does it cost to attend ChannelCon 2027?
The organiser has not published a ticket price. Our estimate all in, with flights and 3 hotel nights: about $950 from the New York area and €1,310 from the Frankfurt area (travel and hotel only). These are estimates, not prices.
Who is ChannelCon 2027 best for?
On the organiser’s published audience and topics: First-timers, Owners & CEOs, Growth stage (scaling, M&A), Service managers, Sales & marketing, Security leads.
How big is ChannelCon 2027?
1,500+ MSPs, ITSPs and channel peers, 2026 figure, as published by the organiser.
Is ChannelCon 2027 vendor-heavy or peer-focused?
Mixed. An independent, association or media organiser; neither expo-led nor peer-led on what it publishes.
Is ChannelCon 2027 worth it?
Our opinion, not a review: 5/10 (worth a look). Cost 0/4, Crowd 2/3, MSP focus 3/3. One key input missing: ticket price not published. How the score is built
How we checked this. Venue and 'Save your spot for 2027' from channelcon.gtia.org; dates 27-29 Jul 2027 from the GTIA events listing (gtia.org/events); no pricing published yet. Last checked Nov 6, 2026.
Sources: channelcon.gtia.org/ · gtia.org/events/ · gtia.org/blog/10-things-you-may-have-missed-at-channelcon-2025
Anything not shown was not published by the organiser. Spotted a change? Tell us. Run this event? Get your “Listed on” badge.

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