MSP Event Guide

Expo · Diversified UK & Europe

MSP Show 2027

UK trade show for managed service providers and MSP technology vendors, co-located with the SITS service desk show; an MSP Show badge also gives access to SITS.

In 193 days May 19–20, 2027 · Excel London, London, UK

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4/10

Worth it? Our read

Hard to justify on published facts alone. One key input missing: ticket price not published.

How the score is built
InputPointsWhy
Cost0/4No published ticket price, so we can’t total it: 0 points.
Crowd2/31,850 MSP professionals, 2026 figure.
MSP focus2/3names Owners & CEOs, Service managers, Sales & marketing leads, Technicians & engineers in the audience; expo-led; lists business-of-MSP topics (service, growth, peers, leadership or sales).
Total cost estimate
Trip estimateFrom the US (New York area)From Europe (Frankfurt area)
Ticket todayNot publishedNot published
Flights (est.)$650€190
Hotel (est.)2 × $2202 × €180
Total (est.)$1,090 + ticket€550 + ticket *
Days away33

* Home used for the score (the event’s own market). Flights and hotel are estimates from the stated method, not quotes. Change the inputs in the planner →

Crowd size
6,200+ attendees, 85+ exhibitors, 60+ seminars (as published)
Cost per 100 attendees
Needs a published ticket and attendance
Cost per exhibitor
No exhibitor count published
Mix
Vendor-heavy (expo-led). An expo, or the organiser publishes at least one exhibitor for every 20 attendees: much of the value is on the show floor.
CE / CPE credits
None published by the organiser in our data
Owners vs staff
Both: owners and staff (Service managers, Sales & marketing leads, Technicians & engineers)

An opinion from the inputs above, not a review or a rating by attendees. How the score works.

Who should go

  • Sales & marketing leads
  • Service managers
  • Technicians & engineers

Audience the organiser names: Owners & CEOs, Service managers, Sales & marketing leads, Technicians & engineers, Vendors & channel teams.

Diversified UK & Europe is an independent organiser, so expect several vendors rather than one product roadmap.

Editions

  1. MSP Show 2027
    May 19–20, 2027 · London, UK

Exhibiting at MSP Show

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For sponsors & exhibitors

Crowd
1,850 MSP professionals, 2026 figure (source)
Exhibitors
100 exhibitors filled the show floor, 2026 (source)
Audience
Owners & CEOs, Service managers, Sales & marketing leads, Technicians & engineers, Vendors & channel teams
How vendors take part
Trade show: vendors book stand space at published per-sqm rates; speaking and sponsorship are arranged directly with the sales team. (source)
Packages
Stand space from £885 / m² (as published)
Sponsor & exhibit page ↗
PackagePriceIncludes
Space only£885 / m²Per square metre, excl. VAT; floor space with stand cleaning, marketing/PR support and exhibitor listing (source)
Shell scheme£915 / m²Per square metre, excl. VAT; includes stand structure, carpet, lighting, electrics and company name board (source)

Only what the organiser publishes for sponsors and exhibitors, checked Nov 6, 2026. Prices in the organiser’s currency, as published. Book directly with the organiser; we don’t sell exhibit space. Size band: large.

Questions about MSP Show

How much does it cost to attend MSP Show 2027?
The organiser has not published a ticket price. Our estimate all in, with flights and 2 hotel nights: about $1,090 from the New York area and €550 from the Frankfurt area (travel and hotel only). These are estimates, not prices.
Who is MSP Show 2027 best for?
On the organiser’s published audience and topics: Owners & CEOs, Service managers, Technicians & engineers, Sales & marketing.
How big is MSP Show 2027?
1,850 MSP professionals, 2026 figure, as published by the organiser.
Is MSP Show 2027 vendor-heavy or peer-focused?
Vendor-heavy (expo-led). An expo, or the organiser publishes at least one exhibitor for every 20 attendees: much of the value is on the show floor.
Is MSP Show 2027 worth it?
Our opinion, not a review: 4/10 (hard to justify on published facts alone). Cost 0/4, Crowd 2/3, MSP focus 2/3. One key input missing: ticket price not published. How the score is built
How we checked this. Dates, venue, organiser and figures from mspshow.co.uk. Page invites registering interest and states no price. Last checked Nov 6, 2026.
Sources: mspshow.co.uk · mspshow.co.uk/msp-show/the-msp-show-returns-to-excel-london-for-its-third-year/
Anything not shown was not published by the organiser. Spotted a change? Tell us. Run this event? Get your “Listed on” badge.

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