MSP Event Guide

Expo · NürnbergMesse

it-sa Expo&Congress 2027

Large IT security trade fair and congress at the Nuremberg Exhibition Centre, with an online it-sa 365 platform. Listed for MSPs and resellers who sell security; it is not a channel-only show.

In 332 days Oct 5–7, 2027 · Nuremberg Exhibition Centre (Messezentrum Nürnberg), Nuremberg, Germany

4/10

Worth it? Our read

Hard to justify on published facts alone. One key input missing: ticket price not published.

How the score is built
InputPointsWhy
Cost0/4No published ticket price, so we can’t total it: 0 points.
Crowd3/333,000+ trade visitors, 2026 figure.
MSP focus1/3names Security leads in the audience; expo-led; no business-of-MSP topic listed.
Total cost estimate
Trip estimateFrom the US (New York area)From Europe (Frankfurt area)
Ticket todayNot publishedNot published
Flights (est.)$730Drive / train: 0
Hotel (est.)3 × $2203 × €180
Total (est.)$1,390 + ticket€540 + ticket *
Days away53

* Home used for the score (the event’s own market). Flights and hotel are estimates from the stated method, not quotes. Change the inputs in the planner →

Crowd size
Not published
Cost per 100 attendees
Needs a published ticket and attendance
Cost per exhibitor
No exhibitor count published
Mix
Vendor-heavy (expo-led). An expo, or the organiser publishes at least one exhibitor for every 20 attendees: much of the value is on the show floor.
CE / CPE credits
None published by the organiser in our data
Owners vs staff
Staff: Security leads

An opinion from the inputs above, not a review or a rating by attendees. How the score works.

Who should go

  • Security leads
  • Vendor-neutral learning

Audience the organiser names: Security leads, Vendors & channel teams.

NürnbergMesse is an independent organiser, so expect several vendors rather than one product roadmap.

Editions

  1. it-sa Expo&Congress 2027
    Oct 5–7, 2027 · Nuremberg, Germany

Exhibiting at it-sa Expo&Congress

Which events should we sponsor? →

For sponsors & exhibitors

Crowd
33,000+ trade visitors, 2026 figure (source)
Exhibitors
1,005 exhibitors, 2026 (source)
Audience
Security leads, Vendors & channel teams
How vendors take part
Trade fair with 1,005 exhibitors in 2026: vendors book stand space online (returning exhibitors via login, new exhibitors via online registration), with a Startups@it-sa package for young firms. (source)
Packages
Stand space from €267 / m² (as published)
PackagePriceIncludes
Hall stand space, per m² up to 30 m²€424 / m²Rental per started m² of stand space (source)
Hall stand space, each additional m² (in-line stand)€267 / m²1 side open (source)
Hall stand space, each additional m² (corner stand)€296 / m²2 sides open (source)
Hall stand space, each additional m² (peninsula stand)€336 / m²3 sides open (source)
Hall stand space, each additional m² (island stand)€364 / m²4 sides open (source)
Marketing-Services for direct exhibitors (obligatory) · add-on€430Mandatory fee per direct exhibitor (source)
Co-exhibitor fee · add-on€1,560Per co-exhibitor on a registered stand (source)

Only what the organiser publishes for sponsors and exhibitors, checked Nov 6, 2026. Prices in the organiser’s currency, as published. Book directly with the organiser; we don’t sell exhibit space. Size band: major.

Questions about it-sa Expo&Congress

How much does it cost to attend it-sa Expo&Congress 2027?
The organiser has not published a ticket price. Our estimate all in, with flights and 3 hotel nights: about $1,390 from the New York area and €540 from the Frankfurt area (travel and hotel only). These are estimates, not prices.
Who is it-sa Expo&Congress 2027 best for?
On the organiser’s published audience and topics: Security leads.
How big is it-sa Expo&Congress 2027?
33,000+ trade visitors, 2026 figure, as published by the organiser.
Is it-sa Expo&Congress 2027 vendor-heavy or peer-focused?
Vendor-heavy (expo-led). An expo, or the organiser publishes at least one exhibitor for every 20 attendees: much of the value is on the show floor.
Is it-sa Expo&Congress 2027 worth it?
Our opinion, not a review: 4/10 (hard to justify on published facts alone). Cost 0/4, Crowd 3/3, MSP focus 1/3. One key input missing: ticket price not published. How the score is built
How we checked this. Name, dates (5-7 Oct 2027) and venue from itsa365.de/en; no channel/MSP programme or prices stated, so those stay blank. Last checked Nov 6, 2026.Anything not shown was not published by the organiser. Spotted a change? Tell us. Run this event? Get your “Listed on” badge.

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Where
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Price
Not published
Size
Estimate: intimate (under 150 people) · Organiser describes a limited number of participants in a small group ("Begrenzte Teilnehmerzahl", "überschaubare Gruppe")

Last checked Nov 6, 2026